Great content is necessary but not sufficient. If search engines cannot crawl, understand and render your pages, that content will not rank. Technical SEO is the plumbing that makes everything else work.
Meta tags that matter
A descriptive title (≈50–60 characters) and a compelling meta description (≈150–160 characters) are still the most visible signals in search results. They do not directly rank you, but they drive the click.
Structured data
Schema.org markup, usually as JSON-LD, tells search engines what your content means — an article, a product, a FAQ. This can unlock rich results that stand out on the page.
Crawl control
- robots.txt controls what crawlers may fetch.
- A noindex tag controls what may appear in results.
- An XML sitemap helps crawlers discover your URLs.
- Canonical URLs prevent duplicate-content dilution.
Core Web Vitals
Speed and stability are ranking factors. Optimise images, defer non-critical JavaScript and reserve space for media to keep your Largest Contentful Paint, Interaction to Next Paint and Cumulative Layout Shift healthy.
