Markup Calculator
Enter your cost and a markup percentage to instantly get the selling price, the profit per unit and the resulting profit margin. A fast way to set prices and see how markup translates into margin — all calculated privately in your browser.
Examples
Cost $50, markup 40%
Price $70.00, profit $20.00, margin 28.57%
How it works
Markup is the profit you add on top of cost, written as a percentage of that cost. The calculator multiplies your cost by (1 + markup ÷ 100) to get the selling price, then shows the profit per unit and the margin that markup produces.
| Markup on cost | Margin on price |
|---|---|
| 10% | 9.09% |
| 25% | 20% |
| 50% | 33.33% |
| 100% | 50% |
Markup and margin describe the same profit against different bases, which is why the margin is always the smaller number. To go from markup to margin, divide the markup by (100 + markup) and multiply by 100.
How to use Markup Calculator
Why use this tool
Frequently asked questions
Selling price = cost × (1 + markup ÷ 100). A 40% markup on a $50 cost gives 50 × 1.40 = $70.
Markup % = (selling price − cost) ÷ cost × 100. An item that costs $50 and sells for $70 has a markup of 20 ÷ 50 × 100 = 40%.
Margin is profit relative to the selling price, while markup is profit relative to cost. Because the price is larger than the cost, the margin percentage is always smaller than the markup percentage.
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